2018 ENA Newsline Advertising Rate Card

Advertising Rates (based on a 13-week campaign)

Ad Position




Top Leaderboard

1st ad in the newsletter just under the ENA masthead



Product Showcase

300x220 images appearing under the Featured Article



Lower Leaderboard

2nd leaderboard positioned under the Product Showcase ads



Callout Text

Promote your latest product or service with a 175x130 image, a 50-character title and body text of 200 characters




Combines text, color and graphics into a unique sales message  



Traditional Text

Leverage the power of words using a 50-character title and body text of 200 characters.  No images.



Direct Send Email Blasts
1x email blast sent to all ENA Newsline subscribers. Email blasts are sent once per month and are reserved on a first-come, first-served basis. All content must be approved by ENA. Contact us for rates, availability and specifications.


All digital ad rates are NET.


Digital File Formats

We accept JPG, GIF and animated GIF file formats 40kb or smaller.


Publication Dates and Closing Dates

ENA NewsLine is published every Tuesday.  Campaigns last for 13 consecutive weeks and may begin at any time.  Space reservations and ad materials are due one week prior to the campaign start date.



Terms and Conditions

Rates and Rate Cards
Print rates listed on the rate card are gross rates.  Agency commission is 15%. All digital advertising rates are NET.  Advertisers and their agencies agree to comply with the Mechanical Specifications and Dimensions Requirements, Deadlines, Rates, Payment and Billing Policy, and all other requirements outlined in the Rate Card for the publication in which the Advertiser is placing advertisement(s).
Advertising Acceptance Policy
All advertising is subject to approval by ENA. Publisher reserves the right to refuse any advertising at any time.  All recruitment advertising must be nondiscriminatory and comply with all applicable laws and regulations.  Products, programs, and services must be germane to emergency nursing or related to the health care industry.  Advertising for a new product will not be considered by ENA until a license has been obtained from the USDA (United States Department of Agriculture) for biological products, or an FDA (Food and Drug Administration) New Drug Application has become effective. Advertisements must comply with FDA regulations regarding advertising and promotion and conform to labeling that has been cleared by the FDA.The product and advertiser must be identified within the advertisement. For drugs, the full generic or chemical name of the principal active ingredients must be shown in 6 pt. or larger type.  Advertisements shall not be misleading or deceptive. Advertising copy containing statements or inferences that the advertiser cannot substantiate will be rejected.Product comparisons using trade names will not be accepted without the statement, “Substantiating data based on research is available upon reader request.”  Quotations or excerpts from a published paper submitted as a statement of evaluation of the product cannot be used by the advertiser or the agency without permission of the author and the publication. Evidence of permissions must accompany copy.  ENA does not endorse products, services or companies. ENA has not evaluated the products and services advertised in the publications. The appearance of advertisements is not a guarantee of those products, services or the companies that manufacture, distribute or promote such products or services.  The fact that certain products and services are advertised in ENA publications is not an endorsement of those products and services and does not influence the editorial content.The word “Advertisement” or “Sponsored Content” will appear at the top of any advertisements that, in the Publisher’s opinion, might be confused with editorial pages.
Placement of Advertising
Placement of advertising adjacent to editorial content on the same topic is prohibited.  Requested positions are not guaranteed unless stated as a paid position and accepted by the Publisher.
Publisher's and Advertiser's Liability (Force Majeure)
Publisher shall not be liable for any failure to print, publish, or circulate all or any portion of any issue in which an advertisement accepted by Publisher is contained if such failure is due to natural disasters, strikes, war, accidents, acts of terrorism, interruption of power or communication, or other circumstances beyond Publisher’s control.   In consideration of publication of an advertisement, the advertiser and the agency, jointly and separately, will indemnify, defend, and hold harmless the publication, its officers, agents, and employees against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including without limitation, claims or suits for libel, violation, or right of privacy, copyright infringements, or plagiarism.   Advertisers and advertising agencies assume liability for all content of advertisements printed, and also assume responsibility for any resulting claims made against the Publisher.
Cancellations and Changes
Cancellations are not accepted and copy corrections not guaranteed after the closing date(s). On contract or schedule insertions, previous copy will be repeated if changes are not received by the closing date(s).
Disposition of Materials
Materials provided will be destroyed by the Publisher if disposition instructions are not provided within one year from the date of last insertion.
Billing and Payment Policy
Invoices are issued on the first of the month.  If the first of the month falls on a weekend, the invoice will be issued on the next business day.    Advertisers and advertising agencies are jointly responsible for payment of all insertions. Advertisers will either receive two tear sheets of their ad with the invoice or a PDF of the advertisement if the invoice is sent via email. Billing to the advertising agency is based on acceptance by the advertiser of “dual responsibility” for payment if the agency does not remit within 90 days. The Publisher will not be bound by any conditions – printed or otherwise – appearing on any insertion order or contract when they conflict with the terms and agreements stated in the ENA Advertising Policy.

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